Our client is an international association in the field of medical research. They coordinate clinical trials worldwide in partnership with their 50+ member organisations. Their Brussels office gathers +/- 30 staff and is located in Woluwe. They are today expanding and are looking for a Digital Communications Coordinator to work as part of their closely knit Communications Team.
Purpose of the role
To provide support to the entire communications team, working closely with team members and assisting on a broad variety of communications-related tasks; executing communications in view of promoting events & partnerships; building relationships with member groups; communicating key messages to the scientific community, etc.
Job description:
Website management
- Overseeing and ensuring the day-to-day maintenance of the website, making sure the content is up-to-date, engaging and aligning with the overall brand strategy
- Collaborating with the Digital Communications Manager to implement website enhancements and ensure a seamless user interface
Search Engine Optimisation (SEO)
- Conducting keyword research and analysis to optimise website content for search engines
- Implementing on-page SEO techniques, including meta tags, headings, and internal linking
- Staying updated with SEO trends, algorithm changes, and best practices to continuously improve website rankings and organic traffic
Search Engine Advertising (SEA)
- Planning, executing, and monitoring search engine advertising campaigns, such as Google Ads, to drive targeted traffic and achieve conversion goals
- Optimising ad copy, keywords, and bids to maximise ROI and ad performance
- Providing regular reports on campaign performance, insights, and recommendations for improvement
Analytics and reporting
- Tracking and analysing digital communication metrics, including website traffic, conversion rates, SEO rankings, and social media engagement
- Generating regular performance reports, identifying trends, and proposing actionable recommendations to optimise digital marketing strategies
Social media
- Developing and managing paid social media campaigns across various platforms (e.g. Facebook, X/Twitter, LinkedIn, Instagram) to increase brand visibility, engagement, and lead generation
- Utilising audience segmentation and targeting to ensure ads reach the right audience
- Monitoring social media ad performance and adjusting strategies based on data-driven insights
- Assisting in the use and management of social media platforms by drafting, scheduling, posting content, developing ways to improve the association’s public visibility and increase number of followers / supporters
- Conducts A/B testing and utilises other testing metrics to enhance campaign performance
- Collaborating with influencers to amplify brand reach and engagement
Content Marketing
- Collaborating with the communications managers and other departments to develop compelling digital content that aligns with digital campaigns and supports SEO efforts
- Coordinating the promotion of content through social media and other digital channels
- Creating content (basic knowledge in graphic design, video editing etc.)
- Watching trends in new communications tools and showing eagerness to learn and use them (tech-savvy) whenever needed to keep communications dynamic and relevant
Profile:
- You hold a Bachelor or Master degree in Communications, Marketing or equivalent
- You have ideally 2 years of relevant experience and/or traineeships in website management, SEO, SEA, social media advertising, etc.
- You are a “tech-savvy” and particularly at ease with digital communication in general
- Experience with Search Engine Optimisation, Search Engine Advertising and Social Media Advertising is a must
- Familiarity with content management systems, experience with WordPress is a plus
- Comfortable with a wide variety of technical and creative software packages, and able to learn new ones quickly (e.g., Google Ads, Matomo Analytics, Koalect, Adobe Creative Cloud, Hootsuite, Canva, etc.)
- You have outstanding spoken and written skills in English and a very good level in French and/or Dutch
- You are flexible, well organised and problem-solving oriented; you can work effectively within a diverse team
- You have a strong sense of responsibility & ethics and you have a real eye for detail
- You are a positive and enthusiastic individual who wants to contribute to the success of a key international player in the field of medical research
Offer:
- A permanent and full-time contract
- Starting date: as soon as possible!
- A competitive salary and comprehensive benefits package including luncheon vouchers (€8/day), Eco vouchers (€250/year), health insurance, pension scheme, full reimbursement of transport costs, homeworking allowance, mobile phone, laptop, 30 holidays
- Working hours: 38h00/week with some flexibility in the working hours and homeworking possibilities
- Location: the offices are located in Woluwe (1200 Brussels)
- The opportunity to work in a stimulating environment and for an organisation, which genuinely makes a difference in the world!
To apply for this job email your details to elke@care4youconsult.com